Founded in Lebanon in 1928 by the late Joseph B. Amatoury, creator of the famous '114' Eau de Cologne, 'Amatoury' has grown since into a leading and well established manufacturer of cosmetics and toiletries, with markets all over the middle east.
Throughout the years, we have expanded our portfolio of products to include shaving creams, after shave, deodorants, body care, hair gels, shampoos, hand and body lotions and the very successful range of shower gel under the "Bain douche 114" brand.
Lately, we launched 'GWEN' a superb range of quality color cosmetics with incredible value.

Our factory is located in the Greater Beirut area with a quick access to the main airport and sea port of the capital.
The 3000m² facility is well equipped for the manufacturing of a wide range of cosmetics.

Our mission is to produce top quality cosmetics at affordable prices . For this matter technologically advanced and superior quality formulations are designed to meet the needs of an increasingly more aware and demanding consumer.

Only pure and safe ingredients are used to ensure ultra-gentle formulas that do not harm the skin and provide a healthy appearance.
Moreover, all ingredients are chosen carefully from natural and renewable resources, and wherever possible only recyclable packaging are used, all, in a continuous effort to safeguard and protect the environment . Not one product is tested on animals.


Our manufacturing facility is run under a rigorous quality management system that ensure a consistent quality at all stages .We are certified ISO 9001 covering formulation,manufacturing and distribution of our products.
On the administrative level a qualified staff, backed by an integrated information system, runs efficiently the day to day operations and is dedicated to providing full customers’ satisfaction.

Besides our own brands, we act as contract manufacturers, putting our best expertise to tailor make products to the customer own specifications.
Should you require high quality toiletries, cosmetics or any personal care product, in bulk, semi-finished or finished form, do not hesitate to call us or e-mail us, no matter how big or small your order is, we will do our best to satisfy all your needs .